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Eight Great Examples of Retail Uses of Mobile Technologies
The promise of mobile technologies keeps growing, tantalizing retailers with the possibility of turning consumers with smartphones into loyal, high-share, …Continue reading »
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Building a Business without Ads: The Tumblr Model
Tumblr, a social blogging platform, encourages users to share all sorts of media and types of communication—text, videos, songs, quotes, …Continue reading »
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It’s G’Day in the New Australia
Who among us hasn’t thought at one point or another, “Someday, I really will visit Australia”? An ad campaign is …Continue reading »
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Crowd Cheering: Visa’s Social Olympic Campaign
What do Visa, the Olympics, and Facebook all have in common? The answer is “Cheer”—Visa’s new social media campaign, which …Continue reading »
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Lane Bryant’s Campaign for Trendy Fashion
Whereas many retailers are moving their advertising expenditures away from traditional media channels, Lane Bryant has rededicated its attention to …Continue reading »
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The Sets Are Already There: IKEA’s Web Series Advertising
During the course of Easy to Assemble, the web series set in Burbank’s IKEA store, when Ileana Douglas explains that …Continue reading »
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The Nine West Channel: Getting the Story on Shoes
Imagine a channel on which you could watch the following shows: You’ve Been Prom’d, which describes the makeovers of high …Continue reading »
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Using the 7 Words You Can Never Say on Television—Appearing Now in Televised...
The signature, 1972 comedy routine by the late George Carlin hilariously and repeatedly used seven words that television broadcasters absolutely …Continue reading »
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Getting the News to Facebook Fans—Second? Lay’s Flavor Contest Winners
When Lay’s decided to introduce a new chip flavor in its U.S. market, it planned to turn to the crowds, …Continue reading »
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Recommendations for Average Marketers from Google
Google has a think tank dedicated solely and exclusively to its brand development. Such resources are part of what enables …Continue reading »
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